Style that reflects who you are becoming.
Tali Kogan’s styling work goes beyond choosing clothes. The process helps you build a signature style that reflects your identity, your goals and the way you want to show up.
Browse the questions below to learn more about the private styling experience, wardrobe services, photoshoots, investment and how to get started.
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What does Tali Kogan specialize in?
Tali Kogan is a transformational stylist based in Chicago who helps women develop a signature personal style that reflects who they are, where they are going, and how they want to show up. Her approach combines personal styling, wardrobe strategy, and the Calling Forth the Queen™ methodology.
What is the Calling Forth the Queen™ methodology?
Calling Forth the Queen™ is Tali Kogan’s signature styling methodology. It goes beyond choosing clothes and focuses on helping you create a wardrobe and personal style that reflect the woman you are becoming. The process combines style, identity, confidence and intentional wardrobe choices.
Who does Tali work with?
Tali works primarily with successful women, entrepreneurs, executives, speakers, authors, coaches and other women who want their personal style to reflect their professional and personal goals.
Do I need to live in Chicago to work with Tali?
No. Tali works with clients who travel to Chicago for in-person styling experiences, and virtual styling resources are also available. The main private styling experience takes place at Tali Kogan’s studio inside the 900 Shops on Michigan Avenue in Chicago.
What is included in the Calling Forth the Queen™ experience?
The private experience includes personalized style development, a vision session, wardrobe styling, a curated vision board, a digital wardrobe and lookbook, personalized alterations, and styling at Tali Kogan’s Chicago studio. Clients who choose the photoshoot experience also receive professional brand photography, visual direction, photoshoot planning, hair and makeup, and studio rental.
How long does the private styling experience take?
The full Calling Forth the Queen™ experience is designed as a two-day transformation in Chicago. The exact schedule depends on the services included in your experience.
Will Tali help me define my personal style?
Yes. A key part of the process is identifying and developing your signature style. Tali uses her Calling Forth the Queen™ methodology to help you understand what works for your body, personality, lifestyle, brand and future goals.
Will Tali shop for me?
Shopping and wardrobe curation are part of the styling process. Tali and her team identify pieces that support your signature style and fill important gaps in your wardrobe.
Do I need to buy a completely new wardrobe?
No. The goal is not to buy clothes for the sake of buying more. Tali focuses on intentional wardrobe choices and creating looks that reflect your signature style.
What clothing budget should I plan for?
For the full Calling Forth the Queen™ experience, a minimum clothing budget of $15,000 is recommended. Your clothing investment is separate from the styling package.
Are alterations included?
Personalized alterations are included as part of the private styling experience to help ensure your selected pieces fit properly.
What is a Closet Edit?
The Closet Edit is a one-day styling experience focused on transforming the wardrobe you already own. Tali helps you remove pieces that no longer serve you, identify wardrobe gaps and create new outfits from your existing clothing.
What happens during a Closet Edit?
You and Tali go through your wardrobe together, remove items that no longer fit your style or goals, create a vision for your new style and restyle the pieces you already own. Tali also identifies a small number of intentional pieces that could complete your wardrobe.
How many outfits will I create during a Closet Edit?
The Closet Edit is designed to create at least 15 complete looks from your wardrobe. These outfits are also organized into a digital lookbook so you can recreate them later.
What happens to clothes I no longer want?
Tali’s Closet Edit service includes help with donating or consigning pieces that no longer belong in your wardrobe.
Does Tali offer personal brand photoshoots?
Yes. Brand photography is available as part of the full Calling Forth the Queen™ experience.
What is included in the brand photoshoot?
The photoshoot experience includes professional photography, visual direction, pose guidance, photoshoot planning, studio rental, hair and makeup, and edited images. The current private styling package includes at least 150 edited photos plus some video content.
Who is a brand photoshoot right for?
Brand photoshoots are especially useful for entrepreneurs, executives, speakers, authors, coaches and other professionals who need strong visual content for their website, social media, podcasts, speaking engagements and personal brand.
Do I need to know how to pose?
No. Tali and her team provide visual direction and pose guidance throughout the photoshoot.
Does Tali offer virtual styling?
Yes. Tali offers virtual styling education and masterclasses for women who want to improve their personal style without traveling to Chicago.
What is the Calling Forth the Queen™ Styling Masterclass?
The Styling Masterclass is a virtual experience that teaches women how to refine their personal style, identify wardrobe essentials, style the clothes they already own and create more outfits from intentional pieces.
What will I learn in the Styling Masterclass?
You will learn how to define your Style Queen Persona, shop your own closet, create multiple outfits from core wardrobe pieces, style outfits faster and develop a recognizable signature style.
Does Tali offer an Accessories Masterclass?
Yes. The Accessories Masterclass teaches women how to use accessories to create more looks from existing clothing. Topics include jewelry stacking, mixing metals and textures, styling statement pieces and using accessories to elevate simple outfits.
Where is Tali Kogan’s studio located?
Tali Kogan’s studio is located inside the 900 Shops on Michigan Avenue at 900 N. Michigan Avenue, 5th Floor, Chicago, Illinois.
Do clients travel to Chicago for the styling experience?
Yes. Tali works with clients who travel to Chicago from different locations for their private styling experience.
Where do clients stay during the Chicago experience?
Tali is a partner of the Four Seasons Chicago. The hotel connects directly to the 900 Shops, where Tali’s studio is located. A special media rate is available for clients, while accommodations are separate from the styling package.
How much does private styling with Tali Kogan cost?
Private styling investment depends on the experience you choose. The current Calling Forth the Queen™ experience has separate options for styling with a brand photoshoot and styling without the photoshoot. The current investment is listed on the styling services page.
Are payment plans available?
Yes. Payment plans are available for the private styling experience. A 3% fee applies to payment plans.
Is clothing included in the styling fee?
No. Clothing is a separate investment. For the full Calling Forth the Queen™ experience, a minimum clothing budget of $15,000 is recommended.
How do I become a client?
Tali works with private clients through an application process. Start by submitting an application through the styling services page. If your application is a fit, Tali and her team will guide you through the next steps.
How many private clients does Tali work with?
Tali limits the number of private styling clients she accepts so her team can provide a personalized experience. Current site content states that she works with two private clients each month.
Is Tali accepting new clients?
Availability changes throughout the year. Applications for upcoming private styling experiences are accepted through the application process on the website.
I don't know what my personal style is. Is that a problem?
No. You do not need to arrive with your style figured out. Defining your signature style is part of the process.
I have a full closet but still have nothing to wear. Can Tali help?
Yes. This is one of the problems Tali’s styling services are designed to address. The process focuses on creating intentional combinations, identifying wardrobe gaps and helping you understand how to style what you already own.
What if I don't feel confident about my body?
Tali’s approach focuses on dressing the body you have today rather than waiting for your body to change. The goal is to help you understand how to dress in a way that feels aligned with your identity, style and goals.
How do I get started?
Start by exploring the styling services and choosing the experience that fits your goals. For private styling, submit an application to work with Tali and her team.
Call Forth
The Queen In You.
Your wardrobe should reflect the woman you are becoming. If you are ready to create a signature style that feels like you, start your application.